@325xi, perhaps it will help if we first look at what the IRC circuit looks like, and how it electrically connects to the RS-232 connector.
Here’s a relatively simple circuit representation:
http://www.lirc.org/transmitters.html
You can see they wire it up to the DTR port on the RS-232 connector. Depending upon the state of the DTR, the LED will either be on or off (the rest of the components are really just to current protect the DTR itself, since the LED might need more current than can be supplied.
Anyhow, what these folks do in Software is to modulate the DTR pin of the Serial port at various frequencies, and using various modulation styles, to simulate what a real IR Transmission would look like.
This is [tt]NOT[/tt] a RS-232 data transmission. This is a very creative use of a TTL output (DTR) on a Serial connector, along with some smart software.
All of this modulation software is going on inside the LIRC driver, at a very low level in the Kernel.
The USB-UIRT isn’t much different, except that it’s got a FTDI chipset (or whatever) inside that’s providing/exposing a DTR line (or any other TTL Line) to modulate per the above. Technically speaking, they just changed the style of electrical connection (from RS-232 to USB) and got access to a TTL line in a different manner.
Now, the WIZnet…
The WIZnet is a bi-directional Ethernet-packet to RS-232 Byte string converter. You configure it with Serial Baud Rates, #Stop Bits etc (standard RS-232 Serial stuff) and then you connect to it over TCP/IP and start sending it Arrays of Bytes (in packet form)
The WIZnet takes these bytes and converts them into a series of Bits, and adds Start/Stop bits and transmits them at the Baud rate that’s been configured.
Internally, it controls all it’s TTL lines (CTS, DTR, etc, etc) and makes them work according to the RS-232 specification, based upon the data it’s receiving and the configuration set.
Make sense?
Putting it another way, I could use my Light switch to send Morse-code, by modulating it correctly, but it really wasn’t designed to do that. 
Someone mentioned in one of the other threads a “Ethernet native” IR Blaster that more natively implemented “commands” and other high level structures.
That would likely be a better fit overall, albeit more costly, since it’s a circuit that contains more than a transistor, a few resistors and high current LED.