So I’m watching the Winter Olympics and here is an iPhone commercial which I usually ignore until right at the end of the commercial the voiceover says “Honey, did we forget to turn off the lights?” So of course I pop my head up from my laptop like a prairie dog and up pops this Schlage Link iPhone app being promoted by Apple. Here I sit loyally and patiently waiting for the Square Connect iPhone app…sigh.
Bet on the wrong horse? 
No way, just anticipating while others are out there marketing.