Can tell what everyone is searching for…
Read their email…
Can predict trends…
Building autonomous vehicles…
Building out worldwide fiber networks…
Will control home automation…
Will now have flying drones…
Yeah. Google is getting MUCH bigger than just about everyone realizes. I don’t think anyone at all has a grasp on the entirety of it’s endeavors and goals. I’m not sure how I feel about it (Google). I am certainly concerned though.
Just be sure to throw a bunch of bogus data at them on occasion. I do 7 random fake searches a day and I purposefully leave browser pages open to websites I would never visit normally. I never delete cookies so some of mine are from 1997 and I also will spend the weekends clicking every available ad on every page I visit and every page it then takes me to (no matter what the ad is for). I do this for all 5 of my Google accounts which were each created using the email from the previous to create the next.
Actually, I do none of that, but it would be fun if it messed with their algorithm.
Seriously, Google has “jumped the shark” in a lot of ways. Don’t get me wrong Google still offers good results when I search, but it used to be much better and even easier to find exactly what you were looking for. Because they aren’t performing for me like they used to I have been looking at the alternatives and I do try using duckduckgo.com when I can to help them get traffic. I still have to come back to Google if I haven’t found the page in another engine.
Benign Intentions: How Google bought us with the currency of convenience…sounds like a book/article title we might hear in the future. The problem I see is that there is no convenience in you trying to predict what I will search for or buy, only convenience for them. Like when you look for a price for X product, now X product is in every ad on the pages you continue to browse. Or when the suggested videos in YouTube don’t represent the subject you were searching for, instead they are filled with everything they think interests you as the “person” they have assembled through data. This glorious technology and supreme benign convenience is actually impeding all of my searches and as far as I know is the reason their search algorithm isn’t as effective as it once was (when results were based more on their web crawler looking for links and relevancy). The hard part is drawing the line with privacy, obviously we are willing to give up some of it in trade, but lately I think we all are feeling a little violated. Recognizing the “I was violated” point right now is the key, otherwise we are are just going to bow our heads again and say “Ok, I’m now used to this level of violation, please violate me further so I can get the latest prize” and we slide to the bottom of the slope.
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